The first modern Future Center was founded at 1996 at Vaxholm Sweden (40 km south of Stockholm) by Prof. Leif Edvinsson, then the VP for Intellectual Capital of the Swedish assurance company Skandia.
During the period 1996-2004, Skandia was a source of inspiration for many private and public sectors organizations that came to Vaxholm to experience the power of this Future Center, and learn how to apply its principles in their own organizations.
“Skandia Future Center's mission is built on intellectual capital - in order to turn the future into an asset:
To be a meeting-place for future work
To build bridges between organizations, functions and cultures
To increase knowledge-exchange”
The Future Center was a critical driver for company renewal, its tremendous growth and worldwide reputation as one of the most future-oriented companies in its sector.
"As you enter the Skandia Future Center you smell the tar from the wooden floors, and you hear waltz music playing. Straight away your senses are being stimulated. Your heart beat slows down, your stress levels drop. Take a deep breath and feel welcome to the future! Walking upstairs, you start smelling the cinnamon buns that are freshly baked in the kitchen every day".